AI Industry Agents – The Next Chapter
Tue, 24 June
|Google Meets
Back in March, Sarah introduced us to Jack, her AI agent acting as Auckland FC’s Marketing Manager, in a GOAT blog post that sparked a lot of interest. Now that Jack’s been fully rolled out in the classroom, it’s time for the follow-up.


Time & Location
24 June 2025, 11:00 am – 12:00 pm NZST
Google Meets
About the event
Back in March, Sarah introduced us to Jack, her AI agent acting as Auckland FC’s Marketing Manager, in a GOAT Department blog post that sparked a lot of interest. Now that Jack’s been fully rolled out in the classroom, it’s time for the follow-up.
This GOAT Chat is all about what happened next
How students responded (the good, the tricky, the surprising)
What worked and what still needs work
How AI feedback agents are changing classroom dynamics
What comes next for Jack and the wider world of sport-industry AI agents